Independent Sales & Referral Partner Program
A structured program for incorporated Canadian referral companies and independent sales partners supporting qualified clinics, healthcare businesses and professional device purchasers.
Version 1.0 • Last updated June 18, 2025
1. Partner tiers
Every approved opportunity is classified in writing. A company’s general approval does not mean every lead automatically qualifies for the highest rate.
For a qualified introduction where DioLaz manages the main sales process.
- Source a genuine Canadian business opportunity.
- Obtain permission to introduce the prospect.
- Register the lead before DioLaz enters an active sales process.
- Make a genuine warm introduction and reasonably assist when requested.
For a partner that materially participates in developing and closing the transaction and, after product-specific authorization, supports local installation, manufacturer equipment training and first-line after-sales service.
- Source, qualify and register the customer.
- Arrange the DioLaz introduction and product discussion.
- Coordinate demonstrations where appropriate.
- Perform documented follow-up and support objection handling.
- Remain substantively involved through signed purchase documents and required payment.
- Complete a joint first installation with DioLaz for each device model.
- After written authorization, handle the same model's second and later installations, manufacturer equipment training and first-line after-sales support within the approved service area.
For an approved Independent Sales Partner assigned to support a DioLaz-generated lead locally.
- The lead remains a DioLaz House Lead.
- The partner must accept the assignment and provide meaningful closing support.
- The opportunity does not convert to an 8% or 15% partner-originated lead.
- DioLaz may reassign inactive House Leads.
2. Eligibility and approval
The Program is available only to companies incorporated under Canadian federal, provincial or territorial law and validly existing in Canada. Individuals, unincorporated sole proprietorships, unincorporated partnerships and foreign companies that are not incorporated in Canada are not eligible.
DioLaz may request corporate registration documents, Business Number, registered and operating addresses, authorized signatory information, corporate banking details, GST/HST information where applicable, business references, insurance, beneficial ownership information and disclosure of competing device relationships.
Approval may include an interview, business review, reference check, conflict review and mandatory onboarding covering product positioning, permitted regulatory statements, lead registration, pricing, financing, privacy, electronic marketing and brand requirements.
3. Lead registration, attribution and protection
All lead registrations must be sent to partners@diolaz.com before the prospective customer enters DioLaz’s active sales process.
NEW LEAD REGISTRATION | Partner Legal Name | Customer Business | City | Product
The submission should include the partner’s legal name and contact person; customer and clinic name; business email and telephone; city and province; product of interest; first-contact date; source and nature of the relationship; purchasing need or timeline; requested classification; and confirmation that the customer agreed to the introduction.
Written acceptance is required
Lead protection begins only when DioLaz issues a written acceptance confirming the lead’s classification and registration. An automated receipt or submission alone does not create protection or a commission entitlement.
12-month existing-lead lookback
A prospect is normally treated as an existing DioLaz lead when, during the preceding 12 months, the prospect submitted an inquiry, communicated with DioLaz, received a quotation, attended a demonstration, entered DioLaz’s CRM or active pipeline, came through DioLaz advertising or events, or was registered by another partner. Prior purchasers are generally DioLaz House Accounts unless a protected follow-on opportunity applies.
180-day protection period
An accepted partner-originated lead is protected for 180 calendar days from written acceptance. DioLaz may extend protection in writing where there is documented progress, such as an active quotation, scheduled demonstration, financing review, management approval, facility opening or budget cycle. Generic messages without meaningful activity do not automatically renew protection.
4. Eligible sales and commission base
The standard 8%, 15% and 5% rates are calculated on the approved Net Pre-Tax Equipment Price of an eligible new DioLaz device. Eligible devices use the same standard percentage for the applicable partner tier.
Unless DioLaz confirms otherwise in writing, the calculation excludes sales taxes, shipping, remote-delivery or stair charges, specialized moving, non-standard installation, added training, consumables, skincare, replacement parts, accessories, service, maintenance, extended warranty, financing interest, finance charges, late or NSF fees, processing charges, travel reimbursement, collection costs and third-party charges.
Discounted and special-price transactions
Promotional pricing, education pricing, trade-in credit, partner pricing, bundles, demo or used equipment, free accessories, tenders, special financing or any other non-standard arrangement require written Commission Authorization before the final quotation is issued. DioLaz may approve the standard rate on the actual approved net price, a reduced percentage, a fixed incentive or no incentive.
Full-payment sales
For a customer paying the complete purchase price directly to DioLaz, the approved commission is payable within 15 Business Days after the later of: complete payment in cleared funds; delivery and customer acceptance; resolution of any material dispute; completion of the partner’s obligations; and receipt of a valid corporate invoice where required.
5. Commission on DioLaz In-House Financing
For an approved in-house financed sale, commission is paid progressively on eligible equipment principal actually received and retained by DioLaz. No commission is paid on interest, tax, finance charges, late charges or other excluded amounts.
Initial 40% equipment payment
After DioLaz receives the 40% initial equipment payment and all required taxes and non-financed charges in cleared funds, completes the financing documents, delivers the device and obtains customer acceptance, the partner may invoice the commission attributable to that initial principal. The first scheduled monthly instalment does not need to be paid before this initial commission becomes payable.
| Classification | Total rate | Commission on initial 40% principal | Equivalent of full equipment price |
|---|---|---|---|
| Independent Sales Partner | 15% | 15% of principal received | 6.0% |
| Referral Partner | 8% | 8% of principal received | 3.2% |
| House Lead Closing Support | 5% | 5% of principal received | 2.0% |
Remaining financed principal
As each later payment is received, only the portion applied to equipment principal generates commission. DioLaz may consolidate principal receipts into a monthly commission statement. Early payoff produces commission on the remaining principal after cleared funds are received. Missed, failed, reversed, written-off or uncollected principal produces no commission.
Example using a CAD $26,900 equipment price
| Classification | Total potential commission | Initial commission after 40% principal | Remaining potential commission |
|---|---|---|---|
| Independent Sales Partner | $4,035.00 | $1,614.00 | $2,421.00 |
| Referral Partner | $2,152.00 | $860.80 | $1,291.20 |
| House Lead Closing Support | $1,345.00 | $538.00 | $807.00 |
An approved third-party lender that pays DioLaz the complete transaction amount in cleared funds is normally treated as a full-payment sale. See the DioLaz In-House Financing Policy for customer financing terms.
6. House Leads and follow-on purchases
House Lead Closing Support — 5%
DioLaz may assign an existing or company-generated lead to an approved Independent Sales Partner. The partner must accept the assignment, respond within any stated service period, provide meaningful follow-up, participate through purchase and keep reasonable written updates. House Leads remain DioLaz property and may be reassigned if the partner is inactive or unavailable.
Follow-on purchases — 12 months
After a partner-originated customer completes an initial qualifying sale, the partner may remain eligible for additional device purchases by that customer for 12 months from the initial delivery and acceptance date. Every follow-on opportunity must be separately registered before a new quotation, accepted by DioLaz, and supported by current substantive partner participation. There is no automatic lifetime residual commission.
7. Territory and exclusivity
All appointments are non-exclusive unless DioLaz signs a Territory Addendum. Referral Partners are not eligible for territory exclusivity.
For major metropolitan markets such as the Greater Toronto Area, Greater Vancouver, Calgary, Edmonton or Montréal, the standard qualification and maintenance target is three completed eligible device sales per calendar month. DioLaz may assess performance as a rolling three-month total of nine completed units to account for normal timing.
For smaller, rural, northern or lower-density territories, DioLaz may approve a lower monthly or quarterly target based on clinic count, population, geography, travel requirements, demand and reasonable market potential. The exact territory and target must appear in Schedule A.
Territory exclusivity means DioLaz will not appoint another Independent Sales Partner for the same defined territory during the applicable term, subject to performance and compliance. It does not prevent DioLaz from advertising, receiving inbound inquiries, selling directly, serving existing customers, maintaining clinic demonstration partners, handling national accounts, government or institutional opportunities, or assigning House Leads.
Failure to meet target may result in a remediation plan, review, suspension, territory reduction, conversion to non-exclusive status or termination of the Territory Addendum. No partner may appoint sub-agents, dealers, distributors or representatives without prior written approval.
8. Demo Hosting Fee
When an Independent Sales Partner requests or uses an approved third-party clinic or Authorized Clinic Partner to host a customer demonstration, the Independent Sales Partner is responsible for a fixed CAD $100 Demo Hosting Fee per completed demonstration session, plus applicable tax where legally required.
The fee applies whether or not the customer purchases, does not transfer lead attribution to the host, and does not create an additional 8% or 15% incentive for the hosting clinic. It does not apply to demonstrations at a DioLaz facility or at the Independent Sales Partner’s own approved location unless otherwise agreed. The hosting clinic remains responsible for its premises, personnel, professional duties, consent and insurance.
9. Product-specific technical responsibilities for the 15% tier
The 15% tier does not itself create technical authorization. Each device model and each individual technician requires a supervised practical assessment and written Product Technical Authorization from DioLaz.
For the Independent Sales Partner's first completed sale of each device model, DioLaz and the Partner jointly perform the installation, customer handover, manufacturer equipment training and support orientation. Beginning with the second installation of the same model, an authorized Independent Sales Partner is responsible for installation, manufacturer equipment training and first-line after-sales support within the approved service area.
Manufacturer equipment training is limited to device setup, safety controls, startup and shutdown, user interface, approved operational functions, cleaning and reprocessing, routine operator maintenance and basic troubleshooting. It does not include clinical protocols, patient-specific parameters, medical advice or professional-scope certification.
The Partner may not open the device enclosure, perform high-voltage or internal optical work, modify software or firmware, calibrate laser output, determine warranty coverage, conduct recalls or communicate with Health Canada on DioLaz's behalf unless separately authorized in writing. Safety complaints and suspected device incidents must be escalated to DioLaz immediately.
Unless Schedule A states otherwise, the 15% commission includes the Partner's ordinary local labour and travel for these approved duties. Exceptional out-of-area travel requires prior written authorization.
10. DioLaz controls the customer transaction
DioLaz remains the seller of record and retains control of official quotations, approved pricing, discount approval, customer contracts, financing review, invoices, payment collection, product and regulatory documentation, shipping, warranty decisions, recalls and final technical escalation. DioLaz may authorize an Independent Sales Partner to perform defined product-specific installation, manufacturer equipment training and first-line after-sales support without transferring seller, manufacturer, licence-holder or warranty authority.
A partner may not issue binding quotations, approve discounts, collect deposits or payments, sign for DioLaz, promise financing approval, guarantee delivery dates or clinical outcomes, change warranty or return terms, hold inventory for resale, or otherwise bind DioLaz.
Approved public titles are DioLaz Referral Partner and DioLaz Independent Sales Partner. A partner must not describe itself as a DioLaz employee, legal agent, distributor, dealer, franchisee, branch office or exclusive representative unless expressly authorized in writing.
11. Marketing, privacy, competition and conduct
Approved information and claims
Partners must use DioLaz-approved information for specifications, Health Canada licensing, intended use, indications, contraindications, warranty, training, service, price, financing, delivery and expected results. Prior written approval is required for technical or clinical claims, comparative claims, outcome claims, Health Canada statements, public prices or discounts, financing advertisements, exclusivity claims, paid advertising using the DioLaz name, modified brochures, testimonials or before-and-after content associated with DioLaz devices.
Material relationship disclosure
Public endorsements must clearly disclose the partner relationship using an approved description such as “Independent Sales Partner,” “Referral Partner,” or “Partner.”
Privacy and electronic marketing
Before sharing a person’s contact information, the partner must have an appropriate lawful basis and inform the prospect that the information will be shared with DioLaz for product consultation and sales follow-up. Email, SMS, WhatsApp and other commercial messages must comply with applicable Canadian consent, sender-identification, unsubscribe and privacy requirements. Patient health records, treatment photographs, payment-card information, government identification or other sensitive information must not be submitted through ordinary lead registration.
Competing products
A partner may work with other companies but must disclose directly competing device relationships, avoid using DioLaz confidential information for another manufacturer, avoid simultaneously positioning a directly competing device within the same accepted opportunity, and never divert an accepted DioLaz lead to a competitor. A material conflict may result in suspension, loss of exclusivity or termination.
12. Expenses and approved travel
Partners bear ordinary telephone, office, local travel, marketing, insurance, professional and personnel expenses.
DioLaz may reimburse reasonable pre-approved expenses for a specified trade show, exhibition, remote demonstration or customer meeting. Written approval must identify the purpose, dates, categories, budget and receipt requirements. Premium upgrades, alcohol, entertainment, companion travel, fines, luxury expenses and unapproved amounts are excluded.
13. Corporate invoices and taxes
Payments are made only to the incorporated Canadian company named in the signed agreement and approved corporate bank account.
The partner must issue a valid invoice where required. A GST/HST-registered partner must separately identify applicable tax and remains responsible for its corporate income, GST/HST, payroll, bookkeeping and reporting obligations. Properly chargeable GST/HST on the partner’s service is separate from the stated commission rate.
14. Independent business relationship
The partner is an independent business, not an employee, legal agent, legal partner, joint venturer, franchisee or fiduciary of DioLaz. The partner controls its ordinary working schedule and methods, provides its own tools and transportation, bears normal business risk, receives no employee benefits or guaranteed income, and may work for other non-conflicting businesses.
15. Cancellation, reversal and clawback
If a transaction is cancelled, refunded, charged back, rescinded, discounted after closing or otherwise reversed, unpaid commission attributable to the affected amount is cancelled and previously paid commission is adjusted proportionally.
DioLaz may recover an overpayment by invoice or set-off against future amounts. No commission is payable on fraud, falsified information, unauthorized promises, unlawful conduct or material partner misrepresentation.
Ordinary warranty service does not itself reverse commission unless the underlying sale is cancelled, rescinded or refunded. For in-house financing, the partner retains commission properly calculated on principal actually received and retained, but uncollected or written-off principal does not generate commission.
16. Term, renewal and termination
The standard initial trial term is six months. Following review, DioLaz may renew the appointment for successive 12-month periods under an updated Schedule A.
Either party may terminate without cause on 30 days’ written notice. DioLaz may suspend or terminate immediately for fraud, falsified leads, unauthorized collection of money, unauthorized resale or sub-agents, false regulatory or clinical claims, misuse of confidential information, diversion of accepted leads, unlawful marketing, serious privacy breaches, undisclosed kickbacks, serious reputational risk or other material breach.
90-day post-termination lead tail
An accepted, active and protected partner-originated lead may remain eligible when the qualifying sale completes within 90 days after termination, provided termination was not for serious cause and all other requirements are met. The tail does not apply to new, expired or House Leads.
Termination does not automatically cancel future proportional commission on an in-house financing sale completed before termination. Such commission may continue as DioLaz receives and retains financed principal, subject to payment, reversal, confidentiality and termination-for-cause provisions.
Apply to become a DioLaz partner
Send a company introduction to partners@diolaz.com with the subject line below. Include your legal company name, province, markets served, industry experience, current clinic relationships, represented brands, proposed partner tier and primary contact details.
DioLaz Canada Inc.
Independent Sales & Referral Partner Program
partners@diolaz.com
Unit 5, 785 Pacific Road, Oakville, Ontario L6L 6M3, Canada
DioLaz may update this Policy prospectively for product, legal, financing, operational or market changes. A change will not retroactively reduce commission already earned on a completed sale unless an adjustment, reversal or clawback applies. Final rights and obligations are governed by the signed Partner Agreement, Schedule A, Territory Addendum and transaction-specific written approvals.